The Everything Colorado Team

Rooted in the Mountains. Built with Purpose. Inspired by Colorado.

Everything Colorado started with a simple idea:

Celebrate the place we love and authentically share it with everyone who walks through our doors.

We are a family-owned and operated group of retail shops based in Summit County, Colorado — created by two Summit County sisters who grew up in the business, learned the ropes from our dad, and decided to build something of our own.

What started as a small mountain retail operation has grown into multiple shops across the county, each one carefully curated to reflect the spirit of Colorado.

At our core, we strive to be a hardworking local team that loves the mountains and the people who visit them.

When asked what drives us? Well, it's all for the love of Colorado. 

Our Story

Everything Colorado was founded by Alison & Ariel Johnston, two born and raised Summit County sisters. After growing up in a family business, we saw firsthand what it takes to build something meaningful — long days, strong relationships, and a deep commitment to quality and community.

Over time, we expanded thoughtfully, focusing on:

• Creating shops that feel welcoming and authentic

• Supporting local Colorado artists and makers

• Designing original products that reflect mountain life

• Building a team culture that values mentorship and growth

We didn’t want to be just another souvenir shop.

We wanted to create a place where people find something that reminds them of their Colorado story and experiences.

Supporting Local Artists

One of the things we’re most proud of is our collaboration with Colorado artists.

We partner with local creatives to turn their artwork into apparel, prints, and giftable products. Our collaborative artist series allows the artists we work with to receive royalties on every piece sold — because supporting authentic creativity matters to us.

When you shop with us, you’re supporting:

• Small business

• Local artists

• Mountain-town families

• The Summit County community

Our Team

Everything Colorado runs because of our people.

From year-round managers and our local workforce to our seasonal team members from around the world, our staff brings energy, culture, and heart to our shops.

We believe:

• Every team member matters

• Mentorship and growth are important

• Culture makes a difference

• Retail can be meaningful work

We are proud to offer an authentic Colorado experience not just to our customers — but to our team as well.

Our Mission

To offer everyone who walks through our doors an authentic Colorado experience.

That means:

• A welcoming environment
  

• Thoughtful product design

• Strong community relationships

• Continuous growth and innovation

We are constantly evolving — expanding product lines, improving operations, and finding new ways to serve both locals and visitors.